Extraordinary Genius

When everyone thought that the contract would be signed soon, Mr. Su, the assistant of Li Chaoren, suddenly asked.

"Mr. Feng, you have to open a number of large supermarkets at the same time. What is the market positioning of this supermarket?"

“Market positioning? The core concept we create is one-stop shopping! We are not dealing with ordinary supermarkets, but super supermarkets with supermarkets as the core! In terms of price, type, quality, convenience and service, we are satisfied. Customer needs. In any city, Taihua Supermarket will be the best super hypermarket and will become a city landmark!"

Feng Yu is the model of the former Carrefour. Carrefour is the pioneer of the hypermarket format and the number one chain retailer in Europe and the second in the world. After Carrefour entered the Chinese market, in just a few years, it became the boss of the Chinese market. This model is indispensable!

Mr. Su’s brow slightly wrinkled, urban landmarks? Their goal is very big, but how difficult is it to become a city landmark in a supermarket?

However, he felt that Feng Yu's thoughts were very good, but it was not so easy. The price, type, quality, convenience, service, etc. must be taken into consideration. How much energy does it have to pay? Is this a bit too high?

"To ensure quality, but also to ensure the price, but also to enrich the variety, then where is the profit?" Mr. Su's problem is very sharp.

The quality is good, the natural price is high, and the product variety is rich, that is, there must be some non-selling products, which will cause backlog, even the waste of overdue, damage, etc., which will cause the cost to rise. So where does the profit come from?

Feng Yu smiled at Mr. Su and looked at other people. It seems that this is everyone's idea. Before he came, these people should have been talking for a while.

"How, this simple question, you are not clear? A supermarket, if it is a rental site, then what is the cost? I have a supermarket budget of one hundred million rmb. Because it includes real estate! Supermarket as the core, operating super At the store, you can rent out the spare space. We have a large supermarket. The first is the guarantee of passenger flow. Will the rental fee be cheaper?"

“And, we have opened more than 20 at the same time. What a big sales platform, can we not charge the platform?”

"Wait." Mr. Su interrupted Feng Yu's words. “I can understand the rental fee, what is the platform fee?”

“In short, it is the entrance fee to the store! In our supermarket, the products sold are classified according to the influence of the brand. The greater the brand influence, the lower the fee charged, the smaller the brand influence. The higher the cost of entering the store, because they account for the light of our supermarket brand. Increase the exposure of their products!"

Mr. Su, including Li Zeju, they all open their mouths, Feng Yu's idea is too bold! It is a well-known big shopping mall that can collect the entrance fee. You are a new shopping mall with no known popularity, or a supermarket. Why do you have an admission fee?

"You don't believe it? If our super hypermarket can be praised in the national media? If our supermarket, can get the inspection of the national leaders? You think. The admission fee will be charged. Oppose?" Feng Yu smiled and asked.

Fu Guangzheng and Li Zezhen suddenly realized that they all remembered that Feng Yu told them. Can run the supermarket on the central station, this is what he said the national media, right?

Others are unclear. It is very clear that Fuguang is very clear. The super-media platform of Yangtai has great influence on Chinese mainlanders. It can be seen from the promotion of product sales by Yangtai.

Mr. Su saw the expression of Li Zezhen and Fu Guangzheng. I know that they have recognized Feng Yu’s statement, so can Feng Yu really do it? If it is really possible, then the admission fee is a small amount of income, and the rental fee can be improved a lot.

"In this case, the admission fee should be able to receive a lot of money. So is there anything else?" Mr. Su continued to ask.

"Of course, there are also mandatory promotional measures. That is, our supermarkets have promotional products every day, which will drive popularity and drive traffic. Whoever is the turn, who will pay for the promotion. Of course, promotion At the time, we will show the product to a better location, and the brand promotion of the product is also very beneficial."

"Compulsory promotion? That is to let the product suppliers post money to earn popularity and money for the supermarket, are you sure they can accept it?" Mr. Su frowned and asked.

"They will definitely accept it. I can guarantee this. Don't forget, we are the largest supermarket in mainland China, with unparalleled traffic and sales. And the promotion is also a rotation system, and it is not for you to promote every day. When other products are promoted, you will also take advantage of it, which is equivalent to a means of raising funds for advertising. If anyone disagrees, then don't want to enter our supermarket!" Feng Yu said that he is overbearing.

"Is there anything else?" On this point, Mr. Su also reluctantly approved that the specific operation can be successful, but also depends on the actual situation.

"Of course, there are also such fund-raising advertising expenses, such as advertising flyers on holidays and weekends, and whoever has flyers on their products, they must pay the corresponding advertising costs, including the cost of distributing flyers. That is, in the aisle or open space of the supermarket, it is specially designed for you to place a large number of goods for you. These places are the most eye-catching, and they are also very helpful for the sales increase. You can't use it for free. !"

The wages of the "big god-level" tally staff in previous supermarkets are staggering, and the daily salary is thousands or even tens of thousands! Because the visit of the goods is enough to attract the attention, it can greatly increase the sales of goods and enhance the visibility of the products.

"The last point is that our fresh department must ensure the freshness of the goods. We must connect directly with the farmers, or even establish a procurement base, do not use middlemen, insufficient products, and replenish at any time. We must let the public get used to our The supermarket buys what you want to eat on the table every day. After they buy food, meat and other foods, they will go to buy salt, oil and other things by the way. When they buy these, they will see the milk and ham next to them. Instant noodles, etc. Even they may just want to come in and buy two cucumbers, but in the end they will buy a lot of things to go home."

"As far as I have a lot of purchase channels in China, there is no need to say more about the low price. And the imported products you provide can also bring popularity to a certain extent. Does Mr. Su have other problems?"

"I have no problem, Mr. Feng is really like the boss said, it seems that suddenly an idea emerged, but in fact, the heart already has a belly case."

After Mr. Su finished speaking, he looked at Li Zeju. Li Ze’s nod to nod, which means that Li’s investment is completely certain! (To be continued.)

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