Perfect Superstar

Muchen Crowdfunding, the name was decided by Li Mushi.

"Mu" represents her and Li Mubai, "Chen" is naturally Lu Chen, Lu Chen is the chairman and legal representative of Jingcheng Muchen Crowdfunding Network Co., Ltd., and Li Mushi is the CEO and CFO.

Although Lu Chen holds 51% of Muchen Crowdfunding's shares, according to the agreement between the two parties, his shares will be diluted sooner or later. The company will introduce venture capital and equity incentives, and the possibility of listing in the future cannot be ruled out.

Lu Chen has no intention of developing in the IT industry, and his eyes are always on the stage under the spotlight.

But the success won by Crowdfunding is also his success!

The first crowdfunding project on the website platform is Lu Chen's album, which is directly related to Lu Chen's vital interests, and the more successful Crowdfunding is, the more valuable the shares he holds will be!

Therefore, Lu Chen feels gratitude and admiration for Li Mushi, who single-handedly established Muchen's crowdfunding.

Without this returnee Miss Li, the online operation of Crowdfunding.com would not be so smooth. It is hard to say what the future will be, and he will be involved with too much time and energy.

Now it can basically be said to sit back and enjoy it!

In the past two and a half hours, Lu Chen is still a little excited when he thinks back.

The promotional blog post of Inspur blog was released at 8 o’clock in the evening, and the crowdfunding website was launched simultaneously. In just 190 minutes, the amount of crowdfunding rose from 0 to the current 500,000+. The process was a bit thrilling!

As of 10:30, the number of registered members on the website has reached 26,820, the first, third and fourth support items are all full, 2,000 sets of limited commemorative packages have been sold out, and the pre-sale volume of single albums has reached 13,000+!

The crowdfunding goal of 500,000 yuan is enough to ensure that Lu Chen's physical record album will achieve a small profit.

At first, he was not fully sure about this, but now the fact is that 500,000 has just started, and there is still a lot of room for growth in the future, which represents a huge profit!

Only now did Lu Chen realize that he had underestimated his influence. Also underestimated the potential power of fans!

Before he knew it, Lu Chen already had a large number of real fans, or real fans.

Such a discovery made him happier than having achieved his crowdfunding goal.

Lu Chen thought about it.

Li Mushi was looking at him.

Originally, Li Mushi was not very fond of Lu Chen, and had doubts about the business idea proposed by Lu Chen.

She even suspected Lu Chen's purpose of approaching Li Mubai.

Around the Li family's children, there has never been a shortage of people who are following others!

But back in the capital, Li Mushi gradually let go of the prejudice in her heart during the establishment of Muchen crowdfunding.

The Wharton grad had to admit. Lu Chen provided a genius idea, and the friendship between the latter and Li Mubai was also sincere, and the two even almost quarreled over the issue of shares.

Lu Chen originally intended to give up the controlling stake to Li Mubai, but Li Mubai firmly refused.

This made Li Mushi feel more fond of Lu Chen, and she even discovered many advantages of the latter.

Needless to say, Lu Chen's appearance is tall, handsome, sunny and healthy. It can be seen that he is the kind who exercises regularly. He is not the kind of creamy kid or little fresh meat at all. He is very masculine.

His talent in music is obvious to all, not only won the championship of "Singing China". Moreover, he successfully released his first solo album and gained a firm foothold in the entertainment industry.

Li Mushi had never paid attention to the entertainers and stars in the entertainment industry, but Lu Chen gave her the impression that she was mature and reliable, with a resolute personality, without the arrogance and impetuosity of young people, and possessed a different kind of charm.

If Li Mushi wasn't... Mmmm, she might really like Lu Chen.

Miss Li's eyes could not help turning to Lu Xi's face.

The latter was by Lu Chen's side, concentrating on blogging with his mobile phone.

A faint smile flashed in Li Mushi's eyes.

Lu Xi didn't notice Li Mushi's eyes, she was always following the trend on the Internet.

"Lu Chen, many fans said that they wanted to buy the commemorative package but they couldn't buy it. They want us to increase the number of supporters!"

A look of excitement appeared on my sister's face: "Should we add it?"

Lu Chen was also moved. He couldn't help looking at Li Mushi: "Mr. Li?"

This is not the 1980s and 1990s, when selling CDs alone basically lost money.

A genuine record is only 15 yuan, only counting the cost of production and distribution, and the sales volume of 200,000 is barely guaranteed. If publicity costs are added, 300,000 sales will not make money.

Nowadays, it is really not easy for a record to sell 300,000 sales volume!

In contrast, the profits of peripheral products are much higher. For example, a package of 100 yuan can cost up to 50. If you sell 1,000 yuan, you can get 50,000 yuan steadily, and you can earn 100 yuan for a package of 188 yuan!

As far as the current situation is concerned, the reservation of 1,000 copies of each of the two packages is too conservative, and it is possible to increase it to 3,000 or even 5,000.

That's double the profit!

Of course, Lu Chen had to seek Li Mushi's opinion first, after all, she is the actual controller of Crowdfunding.

What Lu Chen didn't expect was that Li Mushi pondered for a while, and replied: "If you ask for my opinion, then I suggest not to add any more!"

"The so-called limited edition must be limited in quantity. If you miss it, it will be precious and valuable. Otherwise, if you are satisfied with what you didn't buy, you will feel uncomfortable if you grab it earlier."

"From the perspective of the website, not changing the rules at will is a manifestation of credibility."

"I suggest that when you announce the crowdfunding success on your blog, you apologize to your fans, saying that you can't increase it, and let them wait for the next opportunity. The more hyped it is, the better!"

Lu Chen felt that what Li Mushi said made sense, and he even thought of a business term - hunger sales.

Although Lu Chen didn't like this kind of deliberate business behavior, this time it was purely accidental.

He thought for a while, nodded and said, "That's how it is, the limited edition package will no longer increase, support the 15 yuan CD record and give an extra poster!"

Posters are printed materials, and the cost of printed materials will be greatly reduced as the quantity increases. For example, the price of a minimum print of 1,000 sheets and a minimum print of 10,000 sheets can be said to be very different.

Giving away posters certainly increases the cost a bit, but it is totally worth it if it can drive the sales of records!

Li Mushi smiled and said, "That's totally fine. In addition, I want to tell you a piece of good news, that is, the creative copyright protection of Crowdfunding.com has been approved, and the certificate will be obtained by this Friday at the latest!"

"Really?"

Lu Chen was simply pleasantly surprised!

For crowdfunding. This piece of creative copyright protection proves that it is too important, otherwise it would be so easy for others to copy and imitate this model alone!

Once big players in the industry are interested, how can weak crowdfunding networks compete with them?

Now approved for copyright protection. Then Crowdfunding.com has invaluable development time, even if it is only a short one year, it is enough to grow up and become strong.

There is no doubt that the Li family played a huge role in this, otherwise it would be solely on Lu Chen's own strength. It is estimated that 99% will not be able to get this certificate, so he should not expect to make a lot of money with a single idea.

"of course it's true!"

Li Mushi's eyes fluttered, she stared at Lu Xi without blinking, and asked, "Sister Xi, let's go out to celebrate at night, how about having a drink in the bar?"

Lu Xi did not doubt that he was there, and shook his head with a smile and said: "Next time, it's very late now, you should go to bed earlier."

Li Mushi smiled and nodded.

11:30 p.m. that night. Lu Chen posted a new blog post on his blog.

In this long blog post of thanks and apology, Lu Chen first expressed his most sincere thanks to all the fans who supported the crowdfunding project of "You at the Same Table" album. A complete success within a few hours.

Then he apologized to those fans who did not order the limited edition package. Although the number of pre-ordered packages could not be increased, he decided to give an extra poster to fans who supported the 15 yuan CD record.

In addition, more updated peripheral products will be withdrawn soon, so don't be disappointed if you don't order them now.

Once Lu Chen's blog post was published, it received many responses from fans.

The vast majority of fans expressed their understanding, after all, limited edition peripherals are very common. They are delighted with the success of the crowdfunding project, and fans who have already ordered hope to get their hands on the record as soon as possible.

The good interactive atmosphere between the two parties and the hot topics created have attracted the attention of many people on the blog. Coupled with the support of the original fan base, the number of registrations on the newly launched crowdfunding network has been rising steadily.

On the second day, September 24, the number of registered members of Crowdfunding exceeded 100,000!

As the first and currently only crowdfunding project, in addition to the three support options that have been sold out, the only unlimited 15 yuan support has reached 50,000+.

As a result, the crowdfunding amount of "You at the Same Table" exceeded 1 million, reaching more than 200% of the predetermined goal!

And this crowdfunding project has a setup time of up to 15 days. It can be said that the stamina is full of potential.

Due to the online operation of Crowdfunding.com and the success of its first fund raising, coupled with Lu Chen's influence, the crowdfunding model inevitably attracted a certain amount of attention both inside and outside the circle.

Many entertainment media companies and singers have discovered that there is actually such a creative way of releasing albums and peripheral products, which collects money first and then customizes the delivery on the basis of ensuring profits, which greatly reduces the risk.

Some companies contact Morningstar Crowdfunding for projects and try to operate in the same way.

However, savvy people outside the circle or in other circles have keenly discovered the advantages and potential markets of this new financing model. Coupled with the creative copyright protection certificate obtained by Zhongchou.com, venture capital has begun to pay attention.

But for Lu Chen, matters related to crowdfunding basically have nothing to do with him.

In the next few days, his work schedule was full.

The first is the rehearsal on the 25th and the official recording on the 29th of the Beijing Satellite TV National Day Gala.

On National Day, Lu Chen will also attend the wedding of Chen Jianhao and Sister Na.

At 8 o'clock in the evening on September 27th, the ranking of the Chinese original music rankings in the fourth week of August will be updated on time.

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The second update is here, asking for a guaranteed monthly pass for April! ! ! (To be continued.)