The Black Technology Chat Group of the Ten Thousand Realms

Chapter 143 Is the price too high? (Add more for the darkness that covers me)

As soon as HX2, MOUDLE mobile phone was displayed, it immediately attracted the attention of many mobile phone enthusiasts. There have been several brands of modular mobile phones, but the market response is not good.

The biggest reason is that the compatibility between the modules is too poor, and there are often problems, which are not as good as ordinary mobile phones.

But Hongxin's modular mobile phone is completely different, not only the compatibility is the same as the integrated mobile phone, but also there are many personalized ways to play. This is very attractive to young people who pursue individuality and mobile phone lovers of other ages.

And Hongxin does not need to worry about HX2, MOUDLE mobile phone will affect the sales of HX2 original mobile phone, because the two mobile phone user groups do not overlap very much. HX2 is more convenient and suitable for mass users; while HX2 and MOUDLE mobile phones are suitable for niche users, so they have a higher version.

At the conferences of other brands, there have also been cases where two series were released at the same time. If the first series has good user reputation, it will also drive the sales of the second series. Similarly, the second series of word of mouth will also promote the sales of the first series.

"It looks so fun, and the exact release time is not mentioned."

"Modular mobile phones are unreliable, right? It's better to buy HX2."

"I'll know when it comes out. I'm not in a hurry to buy it anyway."

"The price, how much is it, I've asked Nima ten times!"

"Hey, you can't hit me!"

...

After Tang Gang finished his introduction, he finally wanted to show the issues that everyone was concerned about. The price of HX2, as for HX2, MOUDLE mobile phone will not announce the price temporarily, because this mobile phone is sold according to the module and mobile phone frame, there is no uniform price.

"The standard version of the HX2 is priced at 4,888 yuan/unit, with 64GB of memory. The 128GB price is 5,288 yuan/unit, and the highest allocation price is 6,888 yuan/unit..."

Tang Gang had just finished talking about the price of the standard version, and netizens were already arguing.

"5288 yuan, is it too expensive? Isn't it 6 or 7 thousand for a high-end match?"

"Dare to sell domestic mobile phones so expensive, Hongxin wants to steal money?"

"I think the price is very reasonable. The HX2 has better performance than other mobile phones, why can't it be sold at this price? Apple's garbage new model dares to sell more than 6,000!"

"Samsung S9 seems to be the same price, is Hongxin trying to force them?"

Tang Gang said: "One cent, one cent, we Hongxin dare to sell this price, because we have achieved high performance, high quality, and invested a lot in the cost, please look forward to it, September 1, HX2 Officially released!"

Tang Gang did not exaggerate. Red Letter has invested a lot in cost, so much that HX1's profits have been fully invested. Research and development, materials, cooperation channels, investment in foundries to increase production capacity, and the largest investment in the Kunpeng battery factory, all require money.

If it weren't for the financial support of Hongxin and Hongxin Games, it might have loaned more than one billion yuan to the bank. It can be said that the development of Hongxin Electronic Technology Co., Ltd. in the next year will depend on the profit created by the HX2 mobile phone.

The audience applauded, and then it was time for reporters to ask questions. The guests were also reluctant to leave. They wanted to find Hongxin to experience the HX2 mobile phone and see how the functions just shown work.

The press conference has just ended, and the latest news has been released in the media.

"Shock: Hongxin HX2 mobile phone is released, and its performance has reached the top of domestic production!"

"HX2 black technology mobile phone is on sale, starting from 4888 yuan!"

"HX mobile phone system, lithium-air battery, red core second-generation processor, red letter's new mobile phone is coming!"

"The latest news, Red Letter HX2 will be released on September 1st!"

...

The news of HX2 was swiped on various online media, and the performance displayed at the press conference made the public amazed and full of expectations.

Similarly, the price of HX2 has also been discussed.

The mobile phone home website estimated the sales of HX2, and wrote: "The standard selling price of HX2 mobile phone reaches 4888 yuan, which is already a high price in domestic mobile phones. Huawei only sold this price for the high-end M10 series released before. .And HX2 is actually the starting price! One has to wonder if the price is too high?”

"In terms of price, it is directly comparable to big foreign brands such as Samsung and Apple. However, foreign brands have import duties and other costs to consider. Red letter also sells at this price, and users may not buy it."

"We will compare the three new models released in September, the X21 of the VI mobile phone, with a starting price of 2,888 yuan per unit, which is very in line with the domestic smartphone market. When the X20 was released, it won the smartphone sales champion of the month in one fell swoop. Maybe it will be brilliant again this time.”

"Looking at the Samsung S9, it goes without saying that the sales of the old factory are more than one million units. In contrast, the sales of HX2 are the most questionable. Although the functions displayed at the press conference are magical, if users actually experience the Poor and may be suppressed by other brands.”

"In addition, in August, the sales of rice mobile phones, Huawei, OP and Apple mobile phones all increased, and September is destined to be a bloody storm in the smartphone industry. Whether the Hongxin mobile phone can achieve an ideal sales result, this website will continue to maintain focus on."

In the WeChat group of the management of Hongxin Electronic Technology, Lu Zixin is chatting with the company's senior officials about this issue.

Su Zhirong said: "I read the report of the financial department last month. The cost we invested in the production of HX2 mobile phones is 4.23 times that of HX1. In addition, the investment amount is too large, which exceeds the amount that our HX1 can make profit."

Tang Gang said: "There is a lot of pressure. If HX2 doesn't sell well, at least half of these investment projects will have to be suspended! But I am still confident that it will definitely sell better than HX1!"

"Our selling price is too high, and sales will definitely be affected," said the director of the marketing department.

"This is unavoidable, and it's the route we're going to take," Lu Zixin said, "With the existing raw materials and production processes, if we want to improve the quality of mobile phones, we must increase the cost of investment, so we must take high-end mobile phones. route."

"As for sales, we don't need to compare the quantity with other brands, only the turnover!"

Tang Gang immediately agreed: "Mr. Lu is right, the sales of civilian mobile phones are definitely the highest, such as rice and VI, which are limited by the overall domestic consumption level. However, looking at the world, the sales of mobile phones such as Samsung and Apple are even higher. ."

"We are limited by production capacity, and it is more cost-effective to produce high-end machines than civilian machines. When conditions are ripe, it will not be too late to launch civilian machines."

"That's right, first establish a foothold, and then expand the target market!" The director of the marketing department agreed.

"By the way, Mr. Lu." Yao Li interjected, "As soon as the press conference was over, many companies came to ask about batteries and wanted to place orders at our battery factory. What do you think?"

"Let's wait until the new production line is built. At that time, a meeting will be held to discuss which orders to take." Lu Zixin said.

"Okay, I see."

Everyone chatted for a while, and they were all looking forward to the future of the company. Now they just need to wait patiently. The sales volume of HX2 in September will determine the position of Hongxin mobile phone in the smartphone market. In the end is to soar into the sky, or to die.

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